I remember when I had my matched betting Eureka moment. It was 2015 and I had just left college in Bristol, UK. Suddenly the whole process made sense to me! I genuinely felt like I just discovered some holy grail of online money-making. After the adrenaline had reduced to a manageable level, my first thought was how much money can I make matched betting?
Since I was new to the world of matched betting. Naturally, I asked the veterans in my UK matched betting community how much they make a month. There was a surprising range of answers.
Some people were making a modest $400-600 a month spending a couple hours a week, most made $2000-2500 a month and a few full timers were bringing in $40’000-$50’000 a month which to me was absolutely insane!
As a result, I started to unpick what made the difference between the people making the small amounts and the people bring in the huge sums.
What Factors Effect How Much I Can Make?
Firstly, I condensed it down to a few factors:
- Time Spent Matched Betting
- Matched Betting Bankroll Size
- Usage of Premium Groups and Software
- Increased use of Advantage Play over Risk Free Strategies
It’s worth noting that matched betting has something for everyone.
For example, If you want a quick side hustle that you can jump into whenever you have an extra hour. Without a doubt there is no comparison to matched betting.
I know people who would log on to our matched betting community each evening to do the easiest offers and make a quick $50-100 in an hour. They would then enjoy the rest of their evening.
In contrast, some people would have full day matched betting schedules, custom software applications, 6 screen setups. Their desk wouldn’t look out of place in a Wall Street office.
However, It should be noted that there are some extra factors to consider in the USA:
- Number of Sportsbook Licenses in your State
- Size of Sportsbook Bonuses
Currently, the amount of money being spent by the big casino’s on bonuses and promotions is genuinely insane compared to the equivalent bonuses back when I started in the UK. This is fueled by the big casinos trying to out spend any new start up companies. For example, last year collectively Fanduel and Draftkings spent $803 million on advertising sports betting
As a result, this creates massive profit potential for matched bettor. Will this last for a long term? I don’t know, but I know that there has never been a better time to start matched betting and over time the promotion on offer will likely reduce as a market winner emerges.
How Much Money Can I Make Matched Betting – Sign Up Offers
The first offers you will tackle are the sign up offers. As the name suggest these are offers awarded for signing up to a sportsbook.
If we take a state such as Colorado, as of writing this article (July 2023) the sign up offers total a little over $8000.
Assuming we convert these free bets to cash at a standard 60% conversion rate. We should make in the region of $4500-5000 from sportsbook sign ups. A nice bit of profit!
Although it may be tempting to spend this profit. I recommend investing these funds into your matched betting bankroll as you transition over to existing customer offers called reload offers.
How Much Money Can I Make Matched Betting – Recurring Reload Offers
Fortunately, you will still be able to make profit after you have sign up to all the sportsbooks. In fact, more than 90% of my profits have come from existing customer offers.
How much you can make from existing customer offers come down to the factor I mentioned previously. Below I have gone into a little more detail on each aspect.
Time Spent Matched Betting
The largest factor that will impact how much you make will be the time you spend completing offers.
The more time spent completing offers the more money you will make.
It’s likely that the first hour each day will be the most profitable as you complete the best promotions of the day. The hourly profit rate can then diminish as you move onto less lucrative promotions.
It’s absolutely fine to just log on and take the lowest hanging fruit each day.
Matched Betting Bankroll Size
As discussed previously, our hourly profit rate is important. The best way to maximize our potential profit per hour is to complete multiple offers simultaneously.
The more money we have available to matched bet with then the more offers we can complete simultaneously. Once all of our money is currently lock into bets we need to wait for those bets to settle before we con continue completing more offers.
This is why I recommend you do not spend the profit made from the sign up offers but invest the profits into our matched betting bankroll.
The more money we can invest the more we can make.
Usage of Premium Groups and Software
As you can see a major factor in how much we can make is determined by how many offers we can find and complete per hour.
Consequently, a big mistake people agree on was trying to do matched betting themselves without any help.
Matched betting as part of a community is essential. If you try and find all of the offers yourself you will spend all your time searching for offer, not completing offers.
Luckily, there are premium services that find all the profitable offers for you everyday and write a guide on exactly how to profit from them.
These services also provide software tools to increase the number of offers you can complete per hour. In addition they usually cost less than the profit you would make from one offer. Their subscriptions range from $12.50 to $29.99 per month.
Check out my guide on the best matched betting sites in the USA.
Increased use of Advantage Play over Risk Free Strategies
As you start moving onto more advanced matched betting strategies you may not be able to feasible guaranteed a profit every time. For Example, we may not be able to place bets on hundreds of competitors of a golf tournament to lock in a profit.
However, we can calculate that a promotion tilts the odds in our favor. So, over enough offers we will make a profit.
The same way a casino doesn’t win every round of a game like roulette but over hundreds of rounds they make a profit as the odds are tilted in the casino’s favor.
The people in our matched betting group that averaged 5 figure profit a month would complete any offers as long as it was mathematically profitable in the long run.
If you’re interested I go into how you can calculate if an offer tilts the odds in your favor by Calculating Expected Value in Sports Betting.
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